Advance Social Media Marketing

Course Inquery

Course

Gain insight into a topic and learn the fundamentals

Instructor: Sanjay Dixit

Beginner level

3 Months to complete

Offline Classes

What you'll learn

Learn how to analyze social media metrics and data to inform your strategies.

Explore sophisticated targeting techniques, such as creating custom audiences and leveraging lookalike audiences.

Dive into strategies for optimizing content across different platforms, including techniques for creating high-engagement content.

Study how to handle social media crises and manage brand reputation effectively.

Skills you'll gain

Advanced Analytics
Targeted Advertising
Content Strategy
Crisis Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV Share it on social media and in your performance review

There are 7 modules in this course

  • Lesson 1.1: Overview of Social Media Marketing Evolution
  • Lesson 1.2: Understanding the Social Media Landscape
  • Lesson 1.3: Key Metrics and KPIs in Social Media
  • Lesson 1.4: Setting Advanced Goals and Objectives
  • Lesson 2.1: Creating a Social Media Strategy Framework
  • Lesson 2.2: Audience Segmentation and Targeting
  • Lesson 2.3: Content Creation Strategies for Engagement
  • Lesson 2.4: Utilizing Data-Driven Approaches
  • Lesson 2.5: Leveraging Influencer Marketing and Collaborations
  • Lesson 3.1: Advanced Facebook Marketing Techniques
  • Lesson 3.2: Instagram Marketing for Brand Building
  • Lesson 3.3: LinkedIn for B2B Marketing
  • Lesson 3.4: Twitter for Real-Time Engagement
  • Lesson 4.1: Advanced Targeting Techniques
  • Lesson 4.2: Retargeting and Remarketing Strategies
  • Lesson 4.3: Optimizing Social Media Ad Campaigns
  • Lesson 4.4: Budgeting and Bidding Strategies
  • Lesson 4.5: Analyzing Ad Performance and Adjusting Strategies
  • Lesson 5.1: Understanding Social Media Analytics Tools
  • Lesson 5.2: Tracking and Measuring Campaign Performance
  • Lesson 5.3: A/B Testing in Social Media
  • Lesson 5.4: Reporting and Communicating Results to Stakeholders
  • Lesson 5.5: Continuous Improvement Through Data-Driven Insights
  • Lesson 6.1: Identifying and Preparing for Social Media Crises
  • Lesson 6.2: Crafting a Crisis Management Plan
  • Lesson 6.3: Real-Time Crisis Management Techniques
  • Lesson 6.4: Post-Crisis Recovery and Brand Rebuilding
  • Lesson 7.1: Developing an Advanced Social Media Marketing Plan
  • Lesson 7.2: Implementation of Strategy Across Platforms
  • Lesson 7.3: Analyzing and Presenting Results
  • Lesson 7.4: Peer Review and Feedback Session

Final Assessment:

A comprehensive final exam or project that tests the students' understanding and application of advanced social media marketing concepts.