Advanced Digital Marketing and eCommerce

Course Inquery

Course

Gain insight into a topic and learn the fundamentals

Instructor: Sanjay Dixit

Beginner level

3 Months to complete

Offline Classes

What you'll learn

Develop and execute comprehensive digital marketing plans that integrate various online channels and leverage data to drive strategic decisions and achieve business goals.

Master advanced techniques in SEO, including on-page, off-page, and technical strategies, to enhance website visibility, improve search engine rankings, and drive organic traffic.

Learn to create, manage, and optimize sophisticated PPC campaigns across platforms like Google Ads, focusing on bid management, budget optimization, and conversion rate improvement.

Design and implement a strategic content plan that includes creating high-quality, engaging content and effectively distributing it across various channels to maximize reach and impact.

Skills you'll gain

PPC Optimization
Analytical Skills
Email Marketing
CRM Usage
Tech-Savviness
SEO Mastery

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV Share it on social media and in your performance review

There are 10 modules in this course

  • Integrated Marketing Planning
  • Multi-Channel Campaign Management
  • Data-Driven Marketing and Analytics
  • Advanced On-Page SEO Techniques
  • Off-Page SEO Strategies (Link Building, Outreach)
  • Technical SEO (Site Architecture, Speed Optimization)
  • SEO Tools and Analytics (Google Search Console, SEMrush)
  • Campaign Setup and Management
  • Bid Management and Budget Optimization
  • Advanced Targeting and Retargeting Strategies
  • Conversion Rate Optimization (CRO) Techniques
  • Developing a Content Strategy
  • Advanced Content Creation Techniques
  • Content Distribution and Promotion
  • Measuring Content Performance
  • Developing Advanced Social Media Strategies
  • Social Media Advertising and Budgeting
  • Influencer Marketing and Management
  • Social Media Analytics and Reporting
  • Crafting Effective Email Campaigns
  • Advanced Segmentation and Personalization
  • Automated Email Workflows
  • Analyzing and Optimizing Email Performance
  • Managing eCommerce Platforms (Shopify, Magento, WooCommerce)
  • Online Store Optimization and User Experience
  • Conversion Rate Optimization (CRO) for eCommerce
  • Managing Product Listings and Checkout Processes
  • Implementing and Utilizing CRM Systems
  • Automated Marketing Workflows
  • Customer Segmentation and Targeting
  • Analyzing CRM Data for Marketing Insights
  • Advanced Analytics Techniques and Tools
  • Key Performance Indicators (KPIs) for Marketing
  • Creating Detailed Reports and Dashboards
  • Data Interpretation and Strategic Adjustments
  • Artificial Intelligence in Marketing
  • Voice Search Optimization
  • Blockchain Applications in Digital Marketing
  • Exploring New Digital Marketing Technologies

Final Assessment:

A comprehensive final exam or project that tests the students' understanding and application of advanced social media marketing concepts.