Advanced SEO and Content Marketing

Course Inquery

Course

Gain insight into a topic and learn the fundamentals

Instructor: Sanjay Dixit

Beginner level

3 Months to complete

Offline Classes

What you'll learn

How search engines work, keyword research, and on-page optimization techniques.

Improving website speed, mobile optimization, and fixing technical issues like broken links and crawl errors.

Using tools like Google Analytics to monitor SEO performance and track ROI.

Staying updated on algorithm changes, voice search, AI-driven SEO, and mobile-first indexing.

Skills you'll gain

Keyword Research and Optimization
On-Page SEO
Content Strategy
SEO Analytics
Conversion Rate Optimization (CRO)
Emerging SEO Trends

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV Share it on social media and in your performance review

There are 15 modules in this course

  • Overview of Search Engine Optimization (SEO) and Content Marketing
  • How SEO and content marketing work together
  • Key terms and concepts: SERPs, organic vs. paid search, traffic types
  • The importance of aligning SEO with business goals
  • Introduction to keyword research tools
  • Understanding search intent and user behavior
  • Long-tail vs. short-tail keywords
  • Competitor keyword analysis and opportunity identification
  • Mapping keywords to customer journey stages
  • Optimizing title tags, meta descriptions, and headers
  • Creating SEO-friendly URLs and internal linking structures
  • Content readability, keyword density, and semantic SEO
  • Best practices for optimizing blog posts and landing pages
  • Understanding site architecture and its impact on SEO
  • Optimizing website speed and performance
  • Canonical tags, redirects, and managing duplicate content
  • Schema markup and structured data for enhanced search results
  • Content marketing strategies: blog posts, videos, infographics, and case studies
  • Crafting compelling and SEO-optimized content
  • Identifying content gaps and creating pillar pages
  • Repurposing content for different platforms
  • Introduction to backlinks and their importance for SEO
  • Ethical link-building techniques (guest posts, partnerships)
  • Outreach strategies for acquiring high-quality backlinks
  • Local citations and optimizing for local search
  • Local keyword research and geo-targeting
  • Importance of location-based content for local rankings
  • Local citation building and ensuring NAP consistency
  • Optimizing Google My Business (GMB) listings
  • Optimizing product pages for SEO
  • Managing large product catalogs and avoiding duplicate content
  • Leveraging schema for product listings and rich snippets
  • E-commerce link-building strategies
  • Setting up and using Google Analytics for SEO insights
  • Setting up goals and tracking ROI from SEO efforts
  • Competitor analysis and reporting to stakeholders
  • Using tools like SEMrush, Ahrefs, and Moz for tracking rankings and backlinks
  • Amplifying content through social media and influencers
  • Cross-promotion strategies to drive more traffic
  • Best practices for content syndication
  • Using email marketing for content distribution
  • A/B testing headlines, CTAs, and layouts
  • Improving user experience to boost conversion rates
  • Analyzing user behavior and feedback
  • Voice search optimization and impact of AI on SEO
  • Mobile-first indexing and optimizing for mobile
  • Core Web Vitals and their impact on rankings
  • Preparing for future algorithm updates
  • Performing a complete SEO audit
  • Creating a comprehensive SEO strategy
  • Identifying issues and opportunities for improvement
  • Tracking progress and adjusting strategies over time

Final Assessment:

A comprehensive final exam or project that tests the students' understanding and application of advanced social media marketing concepts.