Digital Marketing Essentials

Course Inquery

Course

Gain insight into a topic and learn the fundamentals

Instructor: Sanjay Dixit

Beginner level

3 Months to complete

Offline Classes

What you'll learn

Understand the digital marketing landscape, different channels, and how digital marketing aligns with business objectives.

Learn keyword research, on-page, and off-page optimization techniques to improve organic search rankings.

Learn how to build an email list, design effective email campaigns, and use automation for nurturing leads and increasing conversions.

Create an integrated digital marketing plan, aligning SEO, PPC, content, social media, and email marketing with business goals.

Skills you'll gain

Digital Marketing Fundamentals
SEO Techniques
Social Media Management
Email Marketing
Conversion Rate Optimization (CRO)
Strategic Planning

Earn a career certificate

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There are 9 modules in this course

  • Explore the fundamentals of digital marketing, including key channels like SEO, PPC, social media, and content marketing. Understand how these channels work together to achieve business goals and drive online growth.
  • Learn to improve a website's visibility on search engines through on-page techniques (like keyword optimization and meta tags), off-page strategies (such as link building), and technical aspects (including site speed and mobile optimization)
  • Discover how to set up and manage paid advertising campaigns using platforms like Google Ads. Focus on keyword research, ad creation, bidding strategies, and optimizing ad performance to drive targeted traffic.
  • Master the art of creating engaging content and running effective ad campaigns across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Learn to leverage these channels to build brand awareness and drive engagement.
  • Develop a strategy for creating and distributing valuable content that attracts and retains your target audience. Learn about content types, planning, and how to measure content effectiveness.
  • Understand how to build and segment an email list, craft compelling email campaigns, and use automation to nurture leads and drive conversions. Focus on email design, subject lines, and tracking performance.
  • Learn to use tools like Google Analytics to monitor and analyze digital marketing performance. Understand how to interpret data, generate reports, and make data-driven decisions to enhance marketing efforts.
  • Improve the effectiveness of your digital marketing by optimizing landing pages, calls-to-action, and user experience to increase conversion rates. Learn about A/B testing and user behavior analysis
  • Develop an integrated digital marketing plan that aligns with your business objectives. Learn to coordinate SEO, PPC, social media, content, and email marketing to create a cohesive strategy that drives results.

Final Assessment:

A comprehensive final exam or project that tests the students' understanding and application of advanced social media marketing concepts.